We have developed a new brand and identity for the area, aiding better promotion and to strengthen market position.

Events Programme

A range of scheduled events throughout the year showcasing the area to visitors, to encourage businesses to meet their neighbours through a planned series of markets and other networking events.

London 2012 Olympic and Paralympic Games

Ensuring the area benefits from the opportunity represented by the Olympics and Paralympics for example through the Look and Feel and City Dressing programmes and proximity to the Archery tournament at Lords Cricket Ground to the north of Baker Street.

Free guided walks

To promote the area and encourage those working in and visiting the area to explore its history on foot. Click here for more about our Walks programme